THE BEST PIECE OF SOFTWARE I’VE DOWNLOADED IN YEARS: ADBLOCK PLUS

adblock

I received the following software suggestion from Daniel Pink:

“Ads on the web are kinda creepy, right?

Say you visit a sports goods site looking for swim goggles, but don’t buy anything. For the next week, that jilted vendor will follow you to every other place you visit — your bank, your local newspaper, that dermatology site you checked when you had that weird rash — beckoning you with ads for goggles you’ve already decided you don’t want. If this happened in meatspace, you’d call the cops.

A few weeks ago, perhaps later than some of you, I found a solution. It’s called  Adblock Plus – a browser extension that blocks ads. It’s free, open-source, and it works like a dream. Now I’m no longer assaulted by ads (though I can whitelist certain sites from which I do want ads). And pages load much faster.

Of course, some argue that  ad-blocking technology will kill certain web sites by denying them revenue. But my view is that these innovations will force publishers to create better, more useful, less annoying ads or figure out less creepy methods for paying their bills.”

%d bloggers like this: