How do you encourage high school students to take the ACT WorkKeys® assessment seriously? The marketing team at The Orchard Foundation decided that a hero could best capture the attention of busy and distracted high school students. The Jobinator, a caped superhero who, “By day, saves teenagers from lame jobs. By night, predicts the future, namely which jobs will be the hottest,” soon came to the rescue.
To date, this initiative has helped Central Louisiana residents earn over 18,474 National Career Readiness Certificates™. The Orchard Foundation also provides ACT Career Ready 101® courses to prepare students to take the ACT WorkKeys assessments and is presently working to implement the ACT Work Ready Communities initiative in nine parishes in central Louisiana. Learn more here.